GNC Responsive Email Template
Objective: Redesign the GNC promotional email template to be responsive. Role: Creative direction. Oversee front-end development. Email on Desktop Email on Mobile
GNC Pets At PetSmart Email
Objective: Design a co-branded email featuring GNC Pets products. Role: Creative direction. Oversee front-end development. Email
Nutrisystem Rate Card
Objective: Redesign rate card for a quicker checkout process. Role: Creative direction. Oversee front-end development. Results: 3.67% lift in conversion. Rate Card v1—Winner of Test Rate Card v2 Rate Card v3
Nutrisystem Product Page
Objective: Redesign product page to better inform customers about Nutrisystem programs. Role: Visual design. Front-end development. Results: 4% lift in conversion. Product Page
Nutrisystem 40th Anniversary Home Page
Objective: Refresh the Nutrisystem home page with 40th Anniversary campaign creative, featuring Janet Jackson. Role: Visual design. Front-end development. Nutrisystem Home Page
Nutrisystem Guided Selling
Objective: Design a tool to help users find the right program for them. Role: Visual design. Oversee front-end development. Introduction Slider Radio Buttons Results
Nutrisystem Community Redesign
Objective: Redesign the Nutrisystem community. Move all content from a 3rd party tool to Nutrisystem ATG platform. Increase customer engagement and length of stay by displaying relative content based off of customer's past purchase history. Role: Creative direction and visual design. Oversee front-end development. Nutrisystem Members Home Page Nutrisystem Members Articles Nutrisystem…
Millville Army Air Field Museum Brochure
Objective: Design brochure to assist with fundraising. Role: Design. Prepare print files. Cover Outside Cover Spread Inside Spread Inside Spread Inside Spread
St. Mary’s Medical Center Annual Report
Objective: Design annual report for St. Mary's Medical Center. Role: Design. Prepare print files. Inside Spread Inside Spread
Jumpstart Promotional Email
Objective: Design a promotional email for Nutrisystem Jumpstart program. Role: Visual design. Front-end development. Email