Michelle G Cafiero – Page 3 – Michelle Granada Cafiero

GNC.com Product Detail Page

February 15, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign the GNC.com product detail page. Organize content for better user experience. Role: Oversee UX design. Creative direction. Product Detail Page Product Detail Page (showing video and flavors)

GNC.com Home Page

February 15, 2016February 26, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign the GNC.com home page. Provide useful content to customer and increase conversion. Role: UX design. Visual design. Oversee front-end development. Results: 15% increase in conversion. Wireframe for Home Page v1 Wireframe for Home Page v2 Wireframe for Home Page v3 Home Page

GNC.com Shopping Cart

February 15, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign the GNC.com shopping cart. Organize content for better user experience. Improve ability to add Gold Card Membership for discount. Role: Oversee UX design. Creative direction. Results: 2.3% lift in cart completion, along with GNC.com Checkout Redesign. Mini Cart Cart Remove Item

Methodist Hospital Foundation Posters

February 15, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Design posters for fashion show fundraising event. Role: Design. Prepare print files. 2008 Poster 2009 Poster 2012 Poster

GNC Cyber Monday Campaign

February 15, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Design a campaign for GNC's Cyber Monday offer. Role: Creative direction. Results: Plan $2.5M in sales. Actual $4.8M in sales. Sneak Peek Promotional Email Cyber Monday Home Page Home Page, Day After Facebook Post Display Banner

GNC Tough & Toned Blog

February 15, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Rebrand the GNC blog. Organize content and redesign site. Role: UX design and visual design. Oversee front-end development. Wireframe for Landing Page Wireframe for Video Template Wireframe for Recipe Template Design for Landing Page Design for Main Category Design for Video Template Design for Exercise Template

Beyond Raw Landing Page

February 15, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Develop a desktop and mobile friendly marketing landing page for Beyond Raw that features an interactive shopping video. Role: Creative direction. Oversee front-end development. Oversee creation of interactive shopping video with WireWAX. Results for Interactive Video: 1M views, 1.1k interactions, 0:50 min of engagement. Desktop Landing Page Mobile Landing Page

Pro Performance AMP Landing Page

February 15, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Develop a responsive marketing landing page for Pro Performance AMP as part of a campaign launch. Role: Creative direction. Oversee front-end development. Home Page Category Page

GNC Skin on Men’s Fitness

February 12, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Design a skin for MensFitness.com that features the 2013 GNC brand campaign. Role: Visual design.

Hooray You Rich Media Banner

February 12, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Design a rich media banner based off of "HOORAY YOU" campaign creative. Role: Visual design.

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