eCommerce – Michelle Granada Cafiero

Total Lean Landing Page

February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Develop a marketing landing page for Total Lean as part of a campaign launch. Role: UX design. Creative direction. Oversee front-end development. Wireframe for How The Total Lean Progam Works Wireframe for Total Lean Products Page How The Total Lean Progam Works Find Your Total Lean Plan Total Lean Friendly Recipes

Nutrisystem Rate Card

February 15, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign rate card for a quicker checkout process. Role: Creative direction. Oversee front-end development. Results: 3.67% lift in conversion. Rate Card v1—Winner of Test Rate Card v2 Rate Card v3

Nutrisystem Product Page

February 15, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign product page to better inform customers about Nutrisystem programs. Role: Visual design. Front-end development. Results: 4% lift in conversion. Product Page

Nutrisystem Guided Selling

February 15, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Design a tool to help users find the right program for them. Role: Visual design. Oversee front-end development. Introduction Slider Radio Buttons Results

GNC.com Product Detail Page

February 15, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign the GNC.com product detail page. Organize content for better user experience. Role: Oversee UX design. Creative direction. Product Detail Page Product Detail Page (showing video and flavors)

GNC.com Home Page

February 15, 2016February 26, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign the GNC.com home page. Provide useful content to customer and increase conversion. Role: UX design. Visual design. Oversee front-end development. Results: 15% increase in conversion. Wireframe for Home Page v1 Wireframe for Home Page v2 Wireframe for Home Page v3 Home Page

GNC.com Shopping Cart

February 15, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign the GNC.com shopping cart. Organize content for better user experience. Improve ability to add Gold Card Membership for discount. Role: Oversee UX design. Creative direction. Results: 2.3% lift in cart completion, along with GNC.com Checkout Redesign. Mini Cart Cart Remove Item

GNC Cyber Monday Campaign

February 15, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Design a campaign for GNC's Cyber Monday offer. Role: Creative direction. Results: Plan $2.5M in sales. Actual $4.8M in sales. Sneak Peek Promotional Email Cyber Monday Home Page Home Page, Day After Facebook Post Display Banner

GNC.com Checkout

February 11, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign the GNC.com checkout flow. Minimize steps and organize content for better user experience. Improve ability to add Gold Card Membership for discount. Role: Oversee UX design. Creative direction. Results: 2.3% lift in cart completion, along with GNC.com Shopping Cart Redesign. Checkout Navigation States Log In Address Information Payment Information Review Information…