Objective: Concept new mobile features that would appeal to existing customer user personas. Role: User experience design. Mobile Feature Concepts Summary of Features Matched with Personas Possible Road Map
Objective: Add new features to Neat mobile app to create parity with Neat desktop app features. Role: User experience design. Item List View and Swipe Gestures Item Detail View for Receipts Receipt Itemization Search & Filter My Account
Objective: Develop a concept for GNC's Women's Health Month campaign. Apply concept to a responsive marketing landing page and GNC feature on the app Shopkick. Role: Campaign concept. Creative direction. Oversee front-end development. Women's Health Month Landing Page Shopkick Creative
Objective: Redesign the GNC promotional email template to be responsive. Role: Creative direction. Oversee front-end development. Email on Desktop Email on Mobile