Filtering
Objective: Create an easier way for users to find their items through filters. Role: User interface design. Filters Inactive Filters Active Filtering by Item Status Filtering by Date
Multiple Statuses
Objective: Give users more flexibility in searching and filtering their items by allowing items to have multiple statuses. Role: User interface design. Grid View Quick Edit Item Detail Tool Tip
GNC.com Product Detail Page
Objective: Redesign the GNC.com product detail page. Organize content for better user experience. Role: Oversee UX design. Creative direction. Product Detail Page Product Detail Page (showing video and flavors)
GNC.com Home Page
Objective: Redesign the GNC.com home page. Provide useful content to customer and increase conversion. Role: UX design. Visual design. Oversee front-end development. Results: 15% increase in conversion. Wireframe for Home Page v1 Wireframe for Home Page v2 Wireframe for Home Page v3 Home Page
GNC.com Shopping Cart
Objective: Redesign the GNC.com shopping cart. Organize content for better user experience. Improve ability to add Gold Card Membership for discount. Role: Oversee UX design. Creative direction. Results: 2.3% lift in cart completion, along with GNC.com Checkout Redesign. Mini Cart Cart Remove Item
GNC Tough & Toned Blog
Objective: Rebrand the GNC blog. Organize content and redesign site. Role: UX design and visual design. Oversee front-end development. Wireframe for Landing Page Wireframe for Video Template Wireframe for Recipe Template Design for Landing Page Design for Main Category Design for Video Template Design for Exercise Template
GNC.com Checkout
Objective: Redesign the GNC.com checkout flow. Minimize steps and organize content for better user experience. Improve ability to add Gold Card Membership for discount. Role: Oversee UX design. Creative direction. Results: 2.3% lift in cart completion, along with GNC.com Shopping Cart Redesign. Checkout Navigation States Log In Address Information Payment Information Review Information…