Objective: Concept new mobile features that would appeal to existing customer user personas. Role: User experience design. Mobile Feature Concepts Summary of Features Matched with Personas Possible Road Map
Objective: Define features for Neat desktop software Role: Write user success criteria for product, quality assurance and development teams. Example of User Success Criteria
Objective: Add new features to Neat mobile app to create parity with Neat desktop app features. Role: User experience design. Item List View and Swipe Gestures Item Detail View for Receipts Receipt Itemization Search & Filter My Account
Objective: Develop a marketing landing page for Total Lean as part of a campaign launch. Role: UX design. Creative direction. Oversee front-end development. Wireframe for How The Total Lean Progam Works Wireframe for Total Lean Products Page How The Total Lean Progam Works Find Your Total Lean Plan Total Lean Friendly Recipes
Objective: Redesign the GNC.com home page. Provide useful content to customer and increase conversion. Role: UX design. Visual design. Oversee front-end development. Results: 15% increase in conversion. Wireframe for Home Page v1 Wireframe for Home Page v2 Wireframe for Home Page v3 Home Page
Objective: Rebrand the GNC blog. Organize content and redesign site. Role: UX design and visual design. Oversee front-end development. Wireframe for Landing Page Wireframe for Video Template Wireframe for Recipe Template Design for Landing Page Design for Main Category Design for Video Template Design for Exercise Template