Websites – Michelle Granada Cafiero

Neat Out of the Box Experience

February 15, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Design user flow from software box to software installation. Role: User experience design. In-Box Card Software Landing Page Software Download Page Installation Slide Content Software Set-up Account Registration Software Activation Scanner Set-up Log In

Women’s Health Month

February 15, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Develop a concept for GNC's Women's Health Month campaign. Apply concept to a responsive marketing landing page and GNC feature on the app Shopkick. Role: Campaign concept. Creative direction. Oversee front-end development. Women's Health Month Landing Page Shopkick Creative

Total Lean Landing Page

February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Develop a marketing landing page for Total Lean as part of a campaign launch. Role: UX design. Creative direction. Oversee front-end development. Wireframe for How The Total Lean Progam Works Wireframe for Total Lean Products Page How The Total Lean Progam Works Find Your Total Lean Plan Total Lean Friendly Recipes

Nutrisystem 40th Anniversary Home Page

February 15, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Refresh the Nutrisystem home page with 40th Anniversary campaign creative, featuring Janet Jackson. Role: Visual design. Front-end development. Nutrisystem Home Page

Nutrisystem Community Redesign

February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign the Nutrisystem community. Move all content from a 3rd party tool to Nutrisystem ATG platform. Increase customer engagement and length of stay by displaying relative content based off of customer's past purchase history. Role: Creative direction and visual design. Oversee front-end development. Nutrisystem Members Home Page Nutrisystem Members Articles Nutrisystem…

GNC.com Home Page

February 15, 2016February 26, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Redesign the GNC.com home page. Provide useful content to customer and increase conversion. Role: UX design. Visual design. Oversee front-end development. Results: 15% increase in conversion. Wireframe for Home Page v1 Wireframe for Home Page v2 Wireframe for Home Page v3 Home Page

GNC Tough & Toned Blog

February 15, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Rebrand the GNC blog. Organize content and redesign site. Role: UX design and visual design. Oversee front-end development. Wireframe for Landing Page Wireframe for Video Template Wireframe for Recipe Template Design for Landing Page Design for Main Category Design for Video Template Design for Exercise Template

Beyond Raw Landing Page

February 15, 2016February 15, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Develop a desktop and mobile friendly marketing landing page for Beyond Raw that features an interactive shopping video. Role: Creative direction. Oversee front-end development. Oversee creation of interactive shopping video with WireWAX. Results for Interactive Video: 1M views, 1.1k interactions, 0:50 min of engagement. Desktop Landing Page Mobile Landing Page

Pro Performance AMP Landing Page

February 15, 2016February 24, 2016 by Michelle G Cafiero

Michelle G Cafiero

Objective: Develop a responsive marketing landing page for Pro Performance AMP as part of a campaign launch. Role: Creative direction. Oversee front-end development. Home Page Category Page